Giving customers a peek behind the scenes of Bippi added to the brand’s authenticity and ‘familia’ vibe. I shot these with Ben and often some of the production team. We kept the videos real and grounded, filmed on iPhone and designed to appeal to the everyday viewer.

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1 Market Day with Ben
2 Day at the Factory
3 What is Bomba?
4 Pizza & Pasta Show
5 Chilli Honey at Ricotta Festival
6 February at Bippi

This collab with Dom Panino, a hugely popular panino shop in Sydney, was a love letter to the Italian community. We created videos featuring both Nonna Emilia and Dom’s Nonna, as well as promotions talking about the ingredients and flavours heroed in the menu. I designed the marketing collateral for the campaign, and implemented promotion for the event through social media and EDMs.

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1 Teaser
2 Announcement
3 Poster

For Valentine’s Day 2024, we engaged with 3 iconic Italian restaurants around Australia: Giuls, Ramona Trattoria, and Ronnie’s. We coordinated influencers, seeding, and menu photography for each location, which ran a limited-time Bippi menu for the week around Valentine’s Day.

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1 Ronnie’s
2 Giuls
3 Ramona Trattoria

To announce that the Italian Bomba would be available in Coles, we created a skit video playing on mafioso vibes. Alongside our videographer, I creatively directed this content and implemented it on both paid and organic socials.

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1 Announcement

We launched 4 new products in April 2024: Italian Style Salsa Verde, Italian Chilli Ketchup, Italian Bomba Spicy Spread, and Italian Style Chilli Oil. I was responsible for filming and creating the announcement videos, promoting the products on our website and EDMs, and engaging influencers for seeding and content.

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1 Bomba
2 Salsa Verde
3 Chilli Ketchup
4 Chilli Oil

Towards the end of 2024 we launched one of Bippi’s most popular products, the Italian Chilli Honey. I was responsible for organising the launch event, engaging influencers for content and seeding, working with our photographers and videographers for content, and promoting the product through Meta and TikTok.

View content below:
1 Announcement
2 Launch Party Video

In 2025, we launched 3 Sugo variations and 3 Pesto variations. These were made from Nonna Emilia’s classic recipes, and the launch campaign encompassed influencer engagement, paid and organic content, video ideation and creation, product photography, and educational content.

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1 Sugo Announcement
2 Pesto Announcement
3 Sugo Quality

Ladro is an Italian institution on Gertrude St, and to announce that our product would be available at Ladro, we created a skit video with Italian-Australian influencer Massimo Corrente. I was responsible for creative direction, script writing, production, posting and promotion of this content.

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1 Announcement

At many markets that we attended, we would interview customers about their favourite products and why they loved them. I filmed and edited all content, as well as implemented them in paid ads for TikTok and Meta.

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1 Makers and Shakers
2 Monique
3 Big Design Market

Alongside the company CEO, I directed, filmed, and edited recipe content to promote our products on social media. We shifted to a UGC structure after the end of 2024.

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1 Focaccia
2 Chilli Eggs
3 Chilli con Carne
4 Nonna’s Salad

We wanted a way to feature our stockists and inform customers about the best places to get Bippi, so Ben and I did interviews with a few of our stockists to build a sense of community. I filmed and edited the content.

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1 Jack & Daisy
2 O’Heas Bakery
3 Arbory Afloat