This collab with Dom Panino, a hugely popular panino shop in Sydney, was a love letter to the Italian community. We created videos featuring both Nonna Emilia and Dom’s Nonna, as well as promotions talking about the ingredients and flavours heroed in the menu. I designed the marketing collateral for the campaign, and implemented promotion for the event through social media and EDMs.

For Valentine’s Day 2024, we engaged with 3 iconic Italian restaurants around Australia: Giuls, Ramona Trattoria, and Ronnie’s. We coordinated influencers, seeding, and menu photography for each location, which ran a limited-time Bippi menu for the week around Valentine’s Day.

To announce that the Italian Bomba would be available in Coles, we created a skit video playing on mafioso vibes. Alongside our videographer, I creatively directed this content and implemented it on both paid and organic socials.

We launched 4 new products in April 2024: Italian Style Salsa Verde, Italian Chilli Ketchup, Italian Bomba Spicy Spread, and Italian Style Chilli Oil. I was responsible for filming and creating the announcement videos, promoting the products on our website and EDMs, and engaging influencers for seeding and content.

Towards the end of 2024 we launched one of Bippi’s most popular products, the Italian Chilli Honey. I was responsible for organising the launch event, engaging influencers for content and seeding, working with our photographers and videographers for content, and promoting the product through Meta and TikTok.

In 2025, we launched 3 Sugo variations and 3 Pesto variations. These were made from Nonna Emilia’s classic recipes, and the launch campaign encompassed influencer engagement, paid and organic content, video ideation and creation, and product photography.

Ladro is an Italian institution on Gertrude St, and to announce that our product would be available at Ladro, we created a skit video with Italian-Australian influencer Massimo Corrente. I was responsible for creative direction, script writing, production, posting and promotion of this content.

At many markets that we attended, we would interview customers about their favourite products and why they loved them. I filmed and edited all content, as well as implemented them in paid ads for TikTok and Meta.

We did a huge giveaway for Father’s Day featuring the founder’s Nonno Ilario. We coordinated with a BBQ company to giveaway a cooker, as well as a heap of accessories and Bippi products. This giveaway grew our EDM database by 2000 people, and was hugely popular.

Alongside the company CEO, I directed, filmed, and edited recipe content to promote our products on social media. We shifted to a UGC structure after the end of 2024.