5Ways wanted a change from their photos they previously had on their website, so I created a series of product section graphics using Adobe Illustrator.

See the full range of illustrations on their website here.

Each week, 5Ways puts out an EDM with a sponsored product to promote their AFL Footy Tipping competition. While we’ve now done almost 20 of these EDMs, this Love Buds one was a favourite because of the graphics and the products.

You can view the full EDM here.

In updating their style of their website, we wanted to incorporate further illustrations on the home page. In addition to updating the product section graphics, we created a series of illustrations suitable for the section of the website that discusses ‘Why Choose 5Ways’.

See the full range of illustrations on their website here.

5Ways were seeking to hire more drivers and warehouse staff, and I was tasked with creating some posters for them to display in their warehouse, utilising a QR code so potential applicant could easily get more information.

We wanted an article that would promote some of 5Ways high quality Italian ingredients for restaurant and cafe owners. I worked with the company manager to decide on products and wrote a short article detailing why high quality ingredients are so vital.

You can view the article here.

The old 5Ways footer was a bit outdated and was in need of a refresh, so we created a new template version that can be easily updated for different events and times of year to communicate to customers, suppliers, and industry partners any important messages from the business.

You can view the email footers here.

5Ways hosted a demonstration event for customers and staff to sample some new products, such as Polselli Flour, Puopolo Artisan Salumi, and Robo ingredients. The demonstration included fresh pizza and pasta, made by 2016 World Pizza Champion Andrea Cozzolino, and ‘Made in Casa’ restaurant owner Valerio Violetti.